VMARK DESIGN VOICES | GRAPHIC - FORUM Launches VMARK DESIGN AWARD 2023 IN PACKAGING DESIGN, BRAND GRAPHICS
On November 16, 2022, VMARK Design Voices | Graphic with the theme Sustainability in Packaging Design - Sustainable Packaging Design was successfully held at Riverside Palace with the participation of more than 300 guests including Graphic Design Specialists, Packaging Specialists, Presidents, Founder, Creative Design Director, Product & Packaging Enterprise… The event was also honored to welcome the presence of the Italian Consulate, ICHAM (Italy) and THAICHAM (Thailand) to share. and exchange connections with the National and International Design Community.
Figure 1. Opening Design Voices | Graphic
At the Exhibition area, guests had the opportunity to admire the display areas of products from the ProArt / Asus brand - a co-organizer that contributed to the success of the event. There are also booths from brands: Marou, Cafe 365, Purple Asia, Plastic People, SR, VMS, guests are exposed to finished products not only through perspective but also experience.
Figure 2. Exhibition
The most important part is a discussion session on applied design thinking in packaging design with many lively and diverse presentations and seminars between design experts, businesses and guests. Practical solutions around Sustainability in Design and Packaging came from 10 speakers who are Founders and Presidents of leading companies in the Branding & Packaging field: Asus, Rice Studios, Purple Asia, Inde Pacific Capital, Red Design Group, Sedgwick Richardson SEA, PLASTICPeople, Marou Chocolate… with diverse topics such as Rebranding, successful sustainable design principles, Proprietary Methods in Packaging, 5R Rules in Packaging Packaging design, technology PLASTICPeople company turns waste into products used in Interior Design, and a lot of practical, sustainable content around the world about solutions to reduce plastic waste.
When it comes to sustainable design in packaging, Mr. Matt Millard - Founder of Purple Asia - shared that: “I think sustainability is becoming absolutely essential in our daily lives. Design plays an important role in sustainability, and we all receive products from brands every day. Each of those brands has some impact on the community. So I'm really happy to be invited to join today's forum and share insightful conversations with leading industry experts and amazing audiences."
Figure 3. Inspirational presentation from speaker Joshua Breidenbach
“Minimizing energy comes from the smallest things, avoiding the most waste. Included in the design process. The more user-friendly design consumes less time. Fewer prototypes produced before final product, shorter lead times is also the way to a green business with more sustainable packaging design.” - Mr. Calvin Lam, Managing Director of Inde Pacific Capital added when he was consulted on how to create sustainable design.
“Investing in high-precision, highly-detailed computing equipment, as we mentioned earlier, is also one of the ways to have a business with sustainable packaging design and a great company. Asus is also committed to a green packaging strategy to protect the environment,” emphasized Ms Elena Dang from Pro-Art brand.
In addition, Mr. Joshua Breidenbach - Founder of Rice Studios also contributed his comments about the optimal material for financial efficiency: "Nothing is cheaper than single-use plastic. We can only level this reality through innovation and investment. Any solution other than plastic is more expensive. Sustainable solutions are often the most expensive. More demand will be needed to begin to bring out this truth. Brands can justify the higher costs as part of their marketing budget or by thinking ahead, long term, as a carefully packaged product gets a lot of brand love. more effective than a billboard or a digital campaign.”
Figure 4. Discussion Panel
Many guests also contributed a lot of opinions to the forum. Mr. T.B.
interviewed and shared: “When I came to this conference, I could not understand what sustainability is even though I have heard and learned about the above topic a lot. However, after listening to the speakers speak, present and explain, I feel that this is the content that needs to be developed and mentioned the most in the Vietnamese industry. I hope that after today, I will have more opportunities to participate in VDAS conferences and events.”
Hay shared from a representative of QLM Label Group: “This was really a lively and diverse discussion to explore the complex topics around Sustainability, Design and Packaging. With the idea of no packaging or minimizing packaging, who will be responsible for enforcing sustainability: the governing body , company or consumer? We are totally addicted to disposable things. How do we counter the competing interests of 'low cost' and 'convenience' to achieve sustainability? The answers of the experts surprised, inspired and challenged me! I was impressed with the number of Vietnamese designers and companies that attended - more than 300 people (amazing). Looking forward to working with these inspirational people to achieve more in Vietnam.”
