Worcester Bosch revises hydrogen-ready boiler claims following CMA action
Worcester Bosch has agreed to alter its marketing practices, after claiming its boilers were “hydrogen-blend ready” despite most on the market being hydrogen-capable.
The UK’s Competition and Markets Authority (CMA) launched an investigation in October (2023). Now, it has secured formal commitments from Worcester Bosch to take steps to ensure it doesn’t mislead customers on the environmental benefits of its boilers.
The company will withdraw or change its marketing material across all channels; and contact its network of installers and third-party retailers to ask them to remove any Worcester Bosch marketing material of concern to the CMA.
Hayley Fletcher, Interim Senior Director, Consumer Protection at the CMA, claimed it’s vital that customers can make well-informed decisions, especially with people concerned about their bills.
“Around 1.6 million people buy a new boiler in the UK each year – a big decision that can cost thousands of pounds,” she said. “Our action – including the changes secured from Worcester Bosch – will help to ensure that customers looking for a new heating system are provided with clear and accurate information.”
The CMA has also taken a number of other initiatives in the green heating sector, including letters sent to 12 other boiler suppliers, which has led to “positive changes in these businesses’ marketing practices.”
This is part of the authority’s work to explore consumer protection issues in the sector, which saw the regulator in June 2023 raise “greenwashing and misleading messaging concerns” about hydrogen-capable boilers.
In May (2024), a hydrogen heating town pilot trial was shelved until after 2026. The UK Government wants to await a decision on the role of hydrogen in decarbonising heat.
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