He was appointed Chairman of the Construction Price Research Council on May 31. As a full-time employee, he is familiar with work focused on price research at the field level. While acknowledging that ``our price surveys are attracting a lot of attention'' due to rising construction material prices and the implementation of overtime regulations, ``we are always conscious of our social mission as a neutral, specialized research organization, and are committed to earning trust.'' We want to go back to basics and make efforts to provide necessary information as soon as possible. "We will also take on the challenge of providing new services and disseminating information to respond to changes in market trends and customer needs, in cooperation with other industries.
Mr. Masanori Shirato
--How do you view the current situation of continuing high raw material prices?
``There is a need to be conscious of providing information promptly. Although some have pointed out that there is a time lag, we will objectively assess the penetration of transaction prices into the market, which is determined by negotiations between buyers and sellers, and reflect it in construction prices without delay.'' From the perspective of a third party who is not a party involved in the transaction, it is necessary to see how prices are changing in terms of lines, not points. By looking at prices neutrally, whether they are going up or down, it is important to look at the market as a whole. We believe that we can play a role in providing data that can be used as criteria for making decisions.''
--Response is needed. changes in the market environment and the need for diversification.
"We will soon celebrate our 77th anniversary and the next step is to become a 100-year-old company. We will deepen our understanding of customers and identify market trends. Our 100th goal is to provide valuable data that is relevant to the times in a timely manner. The foundation of our organization is our people. To respond to various unexpected situations arising from changes in the environment, we need to improve the skills of each of us, while listening to the voices of our younger employees. We are currently considering reviewing our human resources system, including extending the retirement age, to operate and restore our organization in a sustainable manner.''
-What are your future business development prospects?
``Due to the coronavirus pandemic, the use of digital versions of price information and technical books has increased. We are also working to improve digital services and have recently added a function to `` Web Construction Price '' to reduce the burden on the industry of wasteful economic comparison work. We will release it as an option in 2022. We want to take on challenges not only in areas that can be handled as a
extension If we keep the research and adapt, we may uncover other needs. We are also collaborating with people in other industries to look for opportunities. I want to see if I can find a new role or position through '
--Human resource development is also important to continue to provide highly reliable information quickly.
"We will further strengthen the work environment by creating an environment where individuals can improve their skills and create opportunities for motivated employees. There is a saying (former US President Kennedy) that ``You only fix the roof on a sunny day''. You should pay attention to defects such as leaks when the weather is bad and you should take the opportunity to fix them when the weather is good and you can rush in. I think it is a sunny day. I can do things now, such as creating new jobs and developing people."
(Masanori Shirato) Graduated from the Faculty of Economics of Nihon University in 1980 and joined the Construction Price Research Council in 1981. In 2006, he became the head of the construction research department, in 2010 he became the director of the civil engineering research department, in 2011 he became the general manager of the general department, in 2014 he became the director and became a sales specialist. executive director in 2018. Born in Iwate Prefecture, 66 years old.
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