Toda Construction will produce a new TV commercial "TODA BUILDING Hen" starring Alice Hirose and will start airing in the Kanto area from September 2. The concept is "connection". people and the city." The story is set in the new headquarters building currently under construction in Chuo-ku, Tokyo and showcases the company's approach and vision to urban development. Commercial broadcasts will be gradually rolled out nationwide.
Chairman Otani (left) and Mr. Hirose
Before the broadcast, the CM presentation was held in Tokyo on the 30th. Seisuke Otani, president of Toda Construction, and Mr. Hirose took the stage to talk about their thoughts on advertising production.
Chairman Otani said: "We hope that future generations will know the spirit, technology and joy of production that we are proud of. Our brand slogan is 'Building Culture. I want everyone to feel my emotions." Regarding Hirose's appointment, he said: ``Please pay attention to how she expresses her expectations for the future with a cheerful expression.''
This is Mr. Hirose's first time coming to the construction site. It is said that he signed the steel column to fulfill Toda Construction's wishes expressed in the brand slogan. Looking back at the filming, he said, "I was a little nervous because it was my first experience, but it was really fun." He also said: "I think it's wonderful that he not only builds buildings but also thinks about people's lives in the future and faces his work. I would be very happy if there were can share this with everyone."
