JERA to release NFTs for solar power generation Popular character notifies
JERA will develop a total of 1 million kilowatts of solar power generation by 2025 and recruit NFT owners
JERA, which is equally owned by Tokyo Electric Power Holdings Holdings and Chubu Electric Power, will "visualize" the operating status of solar power plants and sell them as non-fungible tokens (NFTs). A popular cartoon character informs fans of the amount of power generated and other information, encouraging fans to purchase it. The price starts from around 3000 yen. We are planning to expand the introduction of solar power generation, and we want to deepen understanding of decarbonization efforts.
In collaboration with startup bajji (Badge, Taito, Tokyo), sales will begin within the year. JERA provides data such as the amount of electricity generated by the target solar power plants and the effect of reducing carbon dioxide (CO2). Badges will be sold as NFTs, such as collecting data from multiple power plants.
Purchasers can check the power generation amount and CO2 reduction amount of the power plant linked to the NFT they own on the app. In the form of a report by a popular cartoon character, we encourage the purchase of NFT with benefits such as app-limited goods. In the future, we will also consider a system where points earned by logging into the app can be used for shopping.
The price is under consideration, but it will be available from around 3000 yen. Depending on the amount of CO2 reduction and demand, it is expected to be a maximum of several hundred thousand yen. JERA and Badge will sell about 1,000 NFTs through a web app by the end of the year. It is also possible to resell purchased NFTs to someone else.
JERA plans to gradually introduce more than 1 million kilowatts of photovoltaic power generation facilities in 7,000 locations in Japan by 2025, and will sell data from some power plants as NFTs. 10% of the sales amount will be JERA's profit, which will be used for installation costs of solar power generation facilities.
NFT is a mechanism to prove that it is unique by giving a unique ID to data such as online digital art, and it is said that it is rare in the world to convert renewable energy data into NFT. Even if you purchase an NFT, you will not get the environmental value associated with the generated electricity or CO2 reduction, but the owner will frequently check the amount of CO2 reduction, which will lead to raising the environmental awareness of general consumers. (Ryo Mukaino)
